Toby’s Treats

Toby’s Treats is a concept piece I created when I was invited to work on a dog treat branding/packaging design by my good friends over at Drop Ship Packaging. They were looking for something that had an inviting and kind feel with a handmade touch. As I started to brainstorm and sketch, Toby, the mascot emerged and that’s when the branding took off, which I was then able to translate into eye-catching packaging to tie it all together.